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One of the biggest challenges freelancers face isn’t delivering great work, it’s making sales consistently. Some weeks are busy, others are quiet, and relying only on referrals or cold outreach quickly becomes exhausting.
If you’re wondering how to make sales as a freelance, the answer today isn’t “post more” or “send more DMs.” It’s about being visible where potential clients are already talking about their problems.
Twitter and LinkedIn are two of the best platforms for that, especially when combined with a smart commenting strategy.
Posting requires time, inspiration, and consistency. Commenting, on the other hand, puts you directly in front of people who already care about a topic.
When a freelancer regularly leaves useful comments under relevant posts, three things happen naturally:
People start recognizing the name, they associate the profile with a specific skill, and they become curious enough to click.
This is how trust is built before a sales conversation even starts.
Commentions helps freelancers automate this visibility.
Instead of manually searching for posts and replying every day, you define your brand once and let the AI handle the rest. The comments stay natural, helpful, and aligned with what you actually do.
To make this concrete, let’s take a freelance website designer as an example for brand and workflow creation.
(It can be adapted to any use cases)
When creating a brand inside Commentions, the freelancer explains who they help and how.
For a website designer, this could include things like helping businesses improve conversions, redesign landing pages, or create clear user journeys. This context allows the AI to write comments that sound knowledgeable and relevant — even though the strategy works exactly the same for any other freelance skill.
On Twitter, visibility comes from replies.
A typical workflow targets tweets where people talk about business challenges, growth issues, or problems related to your expertise. In our website design example, that could be tweets about poor conversion rates, outdated websites, or confusing landing pages.
Commentions automatically replies with short, thoughtful comments that explain what’s wrong and how it can be fixed. These comments subtly show that the freelancer can help, without pushing a sale.
The profile and pinned tweet then guide interested people toward the offer or booking link.
LinkedIn works differently, but the principle stays the same.
The workflow focuses on posts from founders, managers, and teams discussing operational or growth challenges. Comments are usually a bit more detailed, explaining the problem and the logic behind a solution.
In the website design example, this might involve explaining why a redesign is needed or how structure impacts conversions. For other freelancers, it would simply adapt to their field.
Because LinkedIn comments stay visible longer, this often leads to higher-quality inbound leads.
This strategy answers how to make sales as a freelance in a sustainable way.
Instead of chasing prospects, freelancers show up consistently in the right conversations. By the time someone clicks the profile or books a call, they already understand the value.
Sales become easier, more natural, and far less time-consuming.
Freelancing doesn’t have to mean constant outreach or unpredictable income.
By using Twitter and LinkedIn workflows with Commentions, freelancers can turn daily conversations into steady visibility and inbound opportunities — no matter their skill set.
That’s how making sales as a freelance becomes a system, not a struggle.
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Suggest your brand everywhere it should be as the best solution to solve a specific and relevant problem
Provide your customers with optimized and professional interaction management.
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